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Beyond Safety and Efficacy: Why Successful Commercialization Does Not Depend Only on Clinical Trials Data

October 5, 2022

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Vyxeos, Glybera, Exubera and Praluent are just a few examples of drugs that received market approval but had limited adoption and did not meet sales expectations. Unfortunately, developing a safe and effective health technology does not guarantee that patients will want it, that physicians will use it, or that payers will pay for it.

This webinar will use a series of examples to review the many factors that may affect the adoption of a health technology throughout its lifecycle.

By the end of the webinar, participants will be familiar with the major pitfalls in the commercialization of new health technologies and understand how to mitigate these risks by focusing on the value they deliver to key players in the healthcare ecosystem.


October 5
11:00 am - 12:00 pm




NanoMedicines Innovation Network